Betfred at a Glance

• Top highlights: Easy to use website; great deals; trustworthy, authoritative brand
• VIP or loyalty programme: No
• Other offerings: Casino; live casino; lotto; virtuals; bingo; poker 

Bonuses:

Bet £10 Get £50
in Free Bets

Terms & Conditions

New customers only. 09:00 on 08/03/24 – 17:30 on 15/03/24. Register with CHELT50. First bet £10+ at Evens (2.0)+ on Sports which settles before 23:59 on 15/03/24. Free Bets: £20 Horse Racing, £20 Football Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. Full T&Cs apply.

Get Bonus

About Betfred

Given Betfred’s status as one of the leading and longest-established players in UK sports betting, it should come as no surprise that this is a site packed with great features, a focus on customer service, and a good range of sports to choose from. Reputation goes a long way in this industry, and as we will discover, Betfred has put the work in to more than earn its spot at the top.

As a business, Betfred can trace its history back to the establishment of what was then called Done Bookmakers, as a single physical shop in Salford, UK in 1967. However, the Betfred name was not used for the first time until 2004. 

That same year, Betfred.com – the bookmaker’s digital platform – also came into being. To this day, the online sportsbook presents a very wide variety of games, sports, and other gambling opportunities, alongside some attractive promotions and deals for new and existing customers alike.  

Overall, Betfred is an established business that has long won the trust of sports bettors up and down the UK. But what is the Betfred website like as of a sports betting experience in the 2020s? Below, we’ve taken a closer look. 

Promotions

Betfred has long been known for its excellent promotional deals and offers, and this has included – over the years – a combination of free bets, accumulator options, and “best odds guaranteed” promos. Naturally, the exact promos and bonuses available at the time of your own visit to the site may be slightly different to what we have stated above. 

Promotions are available for both new and existing customers. This means that there is plenty to attract newbies, as well as to keep loyal customers on the site for the long term.

Sports betting types and betting markets

Betfred offers its customers a good range of sports betting options and access to markets, including leagues and competitions all over the world. All the major sports that one would expect are available, and some of the main sports on offer include:

• Horse racing in the UK, Ireland, and internationally 
• Football – including the Premier League, Championship, Leagues One and Two, Scottish Premiership, Champions League, Europa League, FA Cup, European Championship, and more.
• Greyhounds
• Baseball
• Basketball
• Cricket
• American Football
• Cycling
• Hurling
• Golf
• Motor sports
• Ice hockey

Other offerings

In addition to a diverse sportsbook, Betfred offers a buzzing online casino. This part of the site hosts a huge range of games, including:

• Slots

As you may expect, slots are among the most prevalent features on the site, and include a variety of top titles from Playtech, Microgaming, NetEnt Gaming, 1x2 Gaming and Thunderkick, to name just a few well-known gaming software providers. 

• Card and table games

Excellent online table games are also available to players, encompassing several varieties of blackjack, roulette, and baccarat, as well as several poker options to suit your needs and interests.

• Lotto

Betfred also offers a lotto section for customers looking to play. Members of the site can access lotto options from around the world, including the likes of the Nifty 50 and Irish Lotto. 

• Bingo

If you are on the hunt for a classic game of bingo, Betfred is an excellent destination, enabling you to pick from a wide range of games and stakes.

• Live casino

In addition to a comprehensive “standard” casino offering on the site, Betfred showcases a fully equipped live casino. This part of the site is great for immersing yourself in the authentic brick-and-mortar casino vibe, complete with glamorous live dealers, without the need to leave your home. 

Betting Coverage

Betfred prides itself on customer satisfaction, so it comes as no surprise that it offers a range of ways to play. This includes on the website, on a mobile browser, or using the dedicated app.

In common with the other leading online sportsbooks today, Betfred doesn’t just give you the option to bet in the “traditional” way, in advance of a given sporting fixture. That’s because you can also have a flutter on an “in-play” basis – in other words, as the action during a match is actually unfolding – across such sports as football, tennis, basketball, and many more. 

Software and Graphics

As we mentioned, Betfred is a bookmaker with a strong reputation in the industry. This positive image is further backed up by sophisticated online sports betting interface that the site offers, with all the relevant navigational options being laid out in a sensible way.

When it comes to sports betting specifically – rather than other parts of the broader Betfred empire – it will be easy for you to use the left-hand sidebar to quickly get to popular areas, such as horse betting, football, and the “PickYourPunt Builder” feature. 

The site is decked out in a combination of blue and white that is easy on the eye, which will further help keep you glued to the site as the sporting action takes place. 

Extra Value

As we mentioned above, there is a “PickYourPunt Builder” feature, which will allow you to take greater control over the exact bets that you place here. That control is further maximised by the option to cash out on your active bets. 

Otherwise, the main perk of opting for Betfred is the sheet variety on offer in both the sports betting and casino offerings of the site. Both libraries are extensive, and Betfred also offers extras not always seen on some online casinos and sportsbooks, including bingo and lotto options.

Loyalty or VIP Programme:

While Betfred does offer its own version of a loyalty programme in the form of “Comp” points, these only seem to be available on the casino games. All customers are automatically eligible upon sign up, and receive one Comp Point for every £10 staked at the casino. Once a customer reaches 1,000 Comp Points, they can be converted into cash, and they can expect to earn £1 for every 100 points.

Although it is limited to the casino, this is nonetheless a fairly good deal for regular players, and is one of the simpler and more accessible VIP and loyalty programmes on the market.

Deposit and Withdrawal Methods

A key priority that any online sportsbook should have, is ensuring customers have a range of options to make deposits and withdrawals in a convenient manner. Sure enough, on that front, Betfred has a good range of accepted methods, and it’s quick and easy to make a deposit via the ‘My Account’ area of the site. 

*Current as of October 2023; check Betfred’s website for updates

Payout Policy

When you make a withdrawal request at Betfred, the site will be required – wherever possible – to pay your funds using the same method that you used to deposit. While there isn’t a minimum permitted withdrawal amount, if you wish to take out an amount less than £5, you will need to directly contact Betfred’s customer service team. 

*Current as of October 2023; check Betfred’s website for updates

Customer Support

Betfred is known for offering its customers plenty of support and guidance, and this is easy to find on the website. A handy sidebar directs you to the “Help” section, and this includes a link to frequently asked questions (FAQs), as well as to the contact options. If stuck, customers can receive assistance through 24/7 live chat, a phone line between 8am and 8pm (UK time), and/or email.

Who Can Play?

Betfred is available to customers and players from the UK, the Republic of Ireland, and Gibraltar.

Licence

Betfred holds licences from the UK Gambling Commission of Great Britain and the Gibraltar Gambling Commission, which should give you further assurance with regard to the site’s reputability.

Bottom Line

Overall, opting for Betfred means that you can practically guarantee a trustworthy, comprehensive, and reliable sports betting service There is a huge range of sports and games to choose from, and customers have access to plenty of support, guidance and assistance – if you get stuck, there is a 24/7 live chat facility on hand to help get you back up and running in no time.

So, why not register with Betfred to discover why, even though it is one of the most familiar and longest-established names in UK sports betting today, it also remains one of the very best in its field? 

Contact details 

• Website: https://www.betfred.com/
• Email: support@betfred.com
• Phone number: 0800 0287747
• Chat: Yes - 24 hours