The brand-spanking-new Bookee isn’t just another online betting site – for one thing, it’s only accessible in the form of a downloadable mobile app for iOS or Android devices.
Nor is it exactly laid out like your traditional smartphone-optimised sportsbook – instead, there’s a system of ‘cards’ each showing a betting opportunity, which you can swipe left or right depending on whether you fancy it or not, much like the popular dating app Tinder.
The distinctive layout and format aside, Bookee offers an assortment of sports and markets, including football, horseracing and various accumulators.
The Bookee app strikes a nice balance between being visually pleasing and functional – expect lots of white space with elements of blue and grey.
The swiping between the aforementioned ‘cards’ is as slick and intuitive as you’d expect, while by tapping on the menu symbol at the top left-hand corner of the page, you can easy access the likes of your wallet, bets and tutorials.
As tends to be the case with sports betting sites, football is very much the big focus at Bookee. It means that whether you want to bet on the first player to score in the upcoming Manchester City vs West Brom game or the latest matches in the Scottish Premiership, you should be more than satisfied by the app’s broad range of markets.
However, the likes of tennis, horseracing and even politics are also all represented at Bookee. Tap ‘Discover’ towards the bottom of the app window and then ‘All Sports’ near the top, and you will be able to find an extensive selection of sports encompassing rugby union, snooker, darts and so many more great options.
You can get help by opening up the app’s left-hand-side menu and tapping the ‘Support’ option, which will pop up a form for you to complete and submit to the site team. Unfortunately, we could see no sign of a ‘live chat’ feature or even a phone number at the time of this review, but with the app being fairly new, that might have changed by the time you sign up.
You can also find a rudimentary FAQs section, both in the app itself and on the Bookee website at www.bookee.co.uk.
In-play betting is another prominent feature of the Bookee app, with such sports as football, tennis, volleyball and ice hockey all represented. The app also offers brief one-page tutorials on both accumulators (or ‘ACCAs’, as the site refers to them) and in-play betting, and there’s a nice ‘My Bets’ section giving you a convenient overview of both your open and settled bets.
With Bookee still being so new, it shouldn’t be a great surprise if some elements could perhaps be improved. For example, while there were several promotions being advertised at the time of our review, there wasn’t any ‘conventional’ first-deposit or welcome bonus of the type that almost all other mainstream online sportsbooks offer.
Tap the little blue ‘£0.00 +’ button in the top right-hand corner of the app screen to display the deposit section – the app uses the well-known e-wallet Paysafecard to accept Visa Debit, Visa Electron, MasterCard Debit and Maestro payments.
The site says that “generally your cash will hit your account up to three days after you make a withdrawal request.” The minimum withdrawal amount that you can have paid back to your debit card is £10, with the minimum amount that can be requested via Neteller or Skrill being £5.
Bookee has a lot of competition from the UK’s best-known sports betting sites, but it distinguishes itself well and holds a lot of promise. The Tinder-like format and mobile-exclusivity helps to mark it out as something different from the crowd, while everything loads quickly and the navigation process is slick. We definitely wouldn’t mind seeing more promotions, including a first-deposit bonus, but even at this early stage of its existence, Bookee impresses us a lot.
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