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Top 10 Sports Betting Sites of July 2021

Maximise your sports betting experience

  • Fantastic welcome bonuses for sports betting
  • A wide range of sports to bet on with unbeatable odds
  • Bookmakers reviewed and approved by our experts
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virgin-bet
Bet £10 Get £20
Free Bets
9.8

TC's: *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+

Top 10 Favourite
mr-play
Bet £10 Get £15
9.6

New customers only. 18+ T&Cs and wagering requirements apply.

bet365
Up to £100 In Bet Credits
Bonus Code: TOP10SPORT
9.4

Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code TOP10SPORT can be used during registration, but does not change the offer amount in any way

sky-bet
£20 in Free Bets
when you Bet £5
9.1

NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 2 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS. FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG

spreadex
Bet £10 Get £20
8.9

New accounts. Join and place a fixed odds single bet at min odds of 1/2 and get 2 x free fixed odds single bets. Qualifying bet cannot be placed in-play or cashed out early. Free bets must be claimed within 28 days. 18+ begambleaware

betbull
Up to £100 In Free Bets
& 100% in Odds Boosts
8.6

New users only. Free Bets: Place qual bets of £20-100 in 1st 7 days to unlock. Awarded as 4 equal free bets total first deposit amount. Min odds 1/1, 3+ legs & expire in 7 days. Odds boosts: Odds boost crediting relies on marketing comms opt-in. Unlocked on deposit. Deposit £50-99 to get 2 x 25% boost/£100 to get 2 x 50% boost. Min odds 2/1, 2+ legs, expires 7 days, max stake £20. Winnings credited in cash. Full T&Cs apply.

10bet
50% up to £50
8.5

18+. New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply

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200% Bonus up to £700
Rate it! (4593)
9.5
888
100% up to £100
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Finding the Best Betting Sites

With so much choice, and so many similar but slightly different offerings available, picking the best online bookmaker can seem like a bit of a minefield. One of the major considerations you will have will be which site is offering the top odds consistently, though there will be plenty of other factors ranging from their signup bonuses and regular promotions to the look and feel of the site and the customer service they provide. The best sports betting sites will be able to cater to all of your needs, whatever they are, but we are all individuals and value some aspects more than others. To choose the top bookmaker for you, use our site to do some research first, which will give you everything you need to make an informed decision about which is the right bookmaker for you.

Hopefully, you will have an idea of what you want from your sports betting site, so the next step is to compare the top bookmakers by using the wide-ranging reviews on offer. Our team has used the vast majority of the sites available in the UK, and they’ve rated all of them based on a number of important factors, including:

  • Best odds
  • Promotions and bonuses
  • Money back
  • Deposit options
  • Range of markets
  • Customer service
  • Special features
  • Mobile betting

You can even find a variety of articles with tips and tricks for online sports betting.

 

What Makes a Good Sports Betting Site?

Deposit Bonus

The biggest immediate incentive to joining up with any bookie is likely to be their deposit bonus. Many bookies will offer a bonus anywhere to double your original deposit, so giving you a lot of extra money to play, and a big head start in your quest for profit. Any good bookie will offer a deposit bonus, and some will even offer 100% bonuses for large initial deposits.

Promotions

As well as their initial deposit offers, many bookmakers will offer various bonuses, with some available all the time, some ad hoc for specific high profile events, while some will offer bonuses such as free bet tokens to existing members based on their loyalty. Different bookmakers will offer different promotions spanning a range of sports, so you’ll want a bookie that offers promotions that will be relevant to what you want to bet on. A good bookie will give you great offers all year round as well as some event-specific promotions that will help you out when the big matches come around.

Range of Markets and Sports

It goes without saying that if you have a particular sport you want to bet on, then you will want to choose a bookie that gives good coverage of that sport, including offering a range of markets on a number of games. Especially when it comes to the less high-profile sports, the difference between the coverage that a bookmaker will vary considerably, ranging from next to nothing to offering a diverse scheme of markets for every match under the sun. A good sports wagering site should cover a wide variety of sports and markets, without compromising on excellent coverage of the major betting sports like football and horse racing.

Odds

Of course, for a bookie to be worth our time, it has to offer us some decent odds. Otherwise, we aren’t getting good value for money. While no bookie is going to offer the best odds on every market and every game, great bookies will offer consistently good odds across a variety of sports, meaning you won’t have to keep flicking between bookmakers in order to get the best prices around.

Customer Service

An often underrated aspect of a good bookmaker, customer service is key to having a good experience. We are bound to encounter problems at some point during our wagering, while the terms and conditions for some offers can be a bit baffling and require a bit of confirmation with a friendly human. Having a good range of services, such as FAQs, emails and live chats, can make the whole experience much more pleasant, and a good bookmaker will allow you to raise concerns and have them answered within a short period of time.

Deposits and Withdrawals

There’s little point in using a bookmaker if it isn’t going to offer you the deposit and withdrawal methods that you will want to use. Many of us are happy to deposit using our bank cards, while others prefer to use services like PayPal and other eWallets. A good bookmaker will allow good flexibility when making our deposits and withdrawals, offering a quick turnaround, and also give the chance to cancel withdrawals that are still pending if you change your mind.

 

How to Choose the Best Sports Betting Site for You

There’s plenty of choices when it comes to picking your online bookmaker for sports betting, and plenty to consider when it comes to making the choice of where to place your money.

Reputation, Licensing and Regulation

Any online bookmaker is licensed by the UK Gambling Commission and therefore works under their regulation, so you can be sure that online bookmakers are reliable and trustworthy. Even so, when depositing money with a site, it is good to know that the company you are using has been used by others and is well regarded in the business. Reputations are formed for a reason - because of consistently excellent customer service - so it is certainly something to consider when picking your bookie.

Ease of Use and User Interface

Websites are defined by their interface; it is what makes them attractive to use, and it’s no different with UK sports betting sites . With so many sports and markets on offer, we need to be able to navigate freely and easily when making our bets, especially when looking at live and in-play betting where speed is key. Finding a site that looks good and is easy to use is crucial for a positive betting experience.

Range of Sports and Events Covered

There’s no point using a sports betting site that doesn’t offer the sports that you like and the events that you want to bet on. Most reputable sites will offer the vast majority of sports, but many will specialise in specific sports while offering a more basic service for others, with only the biggest matches and events offered. Take your time to find an online bookie that offers the range of sports and events that you want.

Variety of Betting Options

The ability to bet online has made betting far more convenient, but with live events happening at all times of the day, it is becoming more and more important to be able to bet on the move as well. A good mobile betting site or app makes the process of betting on your phone much easier and enjoyable. Equally, live betting on a match in process, while we watch, is becoming more popular. Having these options available is crucial if we’re looking for a sports betting site that we can use wherever we are.

Extra Features

While all bookmakers will offer a basic service of allowing us to place bets, many have expanded to provide us with extra information that will help us choose our bets as well as make them. These extra features include tips and guides from their betting experts, statistics, and analysis of betting trends to help you choose your bets more wisely. Some bookmakers offer free-to-play games that give you a small chance to win big prizes, while other features include casino games and virtual sports to bet on.

Competitiveness of Odds and Lines

Of course, when it comes to betting and winning at betting, we need to get the best odds possible. The better the odds, the more we win from our bets, so finding a sports betting site that offers the top odds consistently is crucial. The site with the most favorable odds available will differ from game to game and market to market, but with a bit research, we can find the sites which offer the best odds consistently for the sports we are most interested in.

Deposit and Withdrawal Methods Available

For the most part, the best sports betting sites will offer a wide range of deposit and withdrawal options that will suit most customers. If you’re happy depositing and withdrawing using your debit card, you’ll have little problem, but if you prefer to use a method like PayPal, Skrill or Moneybookers, then you may want to ensure that your site offers these methods. Each bookie will differ in what methods it accepts, while the minimum amounts for deposits and withdrawals will be different on each site and with each method, so it is definitely worth checking this out before you join up.

Speed of Payouts

Betting is a 24-hour pastime now, with matches and events going on around the world and around the clock. That means some of us will have already spent our winnings before they have come through, so having a site with speedy payout is crucial. The majority of major bookmakers pay out almost immediately after an event ends, while other, smaller sites might take more time. Some bookies even offer special deals where they will pay out if your team or players goes a certain amount ahead in a game, which is even better!

Quality of Customer Service

Like any business offering a product or service, online betting sites live and die by their customer service. It may seem irrelevant at first, as we use their online interfaces and our bets are placed and settled without any need for interaction with a human at all, but when we have questions about special offers, or if we have problems with a payout or withdrawal, the site’s customer service comes to the fore. The easiest method of contact is a live chat feature, while the best sports betting sites will also offer FAQ sections and telephone lines for help and support. Ensuring these features are available at first will help you to avoid problems further down the line.

Bonuses and Promotions

The welcome bonuses are often what draw us into a sports betting site, while the regular promotions available are what keep us using a site. The welcome bonuses or free bets on offer do vary from bookie to bookie so it’s worth looking around the for the top bonus that works for you. The promotions on offer are also varied and interesting, and each site will have a different offering that could appeal more or less than others. A quick look through to find the site with the promotions that will offer the most value to you is well worth the time and effort in the long term.

 

Variety of Sports

Most of the best sports betting sites will offer markets for events in the major betting sports like football and horse racing, although some bookies tend to specialise in specific sports, offering coverage of lesser-known events in rugby, smaller fights around the world in boxing or extra markets in Formula 1.

Specialising in one or two sports is a good method to improve your betting performance - your knowledge of the teams and players will improve and you will get a better understanding of how the odds can change during a match. It certainly helps if it is a sport that you enjoy and want to spend a lot of time watching as well. If you want to specialise in one or two sports, then you will need to find a bookmaker that offers the widest coverage available for that sport, so that you have plenty of options when making your bets.

 

Types of Betting Markets and Methods

While almost every bookmaker will offer some sort of coverage of events like the World Cup final or the Grand National, the variety of markets on offer will vary dramatically from bookmaker to bookmaker. Some will offer only the most common markets such as match winners, while others will go into huge depth with the markets on offer. This will vary from sport to sport as well, so finding the bookie that offers the markets you like to use if vital.

Accumulator

Using accumulators, or accas, has become a fun way for us to give ourselves the chance to win big with small stakes. You’ll be able to place accas on any site, but some will offer special deals like bonuses on your winnings or free bets if you spend a certain amount on accas during a week, so if most of your betting money is going on accas, one of these betting sites would be the way to go.

Forecast

Forecasts are another way to get big prices and to give us the chance to win big without having to bet huge sums of money. They involve betting on the exact order of the front two to five runners of a race. Not all bookmakers offer the chance to bet using forecasts, so if you want to give yourself a chance of using these bets you’ll need to find a good horse racing bookmaker.

 

Why Research Matters: How to Use Top 10 Sports Betting Sites

There is no ‘one size fits all’ when it comes to picking the right bookie - it’s not as simple as picking whichever bookie your mates use, or which is offering the most favorable price for the next match on the TV. We all value each aspect of a site differently, and while some will want to find a bookie that offers consistently good prices for football, others will prefer a bookie that offers special promotions for the big fights or for tennis. Each sports betting site has its highlights and its downfalls, and we compare these in the form of extensive reviews done by our team of punters and sports aficionados, so that you can make the right choice and find the online bookie that works for you. We have years of experience in sports wagering, and we want to share that experience with you to help you compare and find the right bookie to place your bets.

Taking your time to read our reviews and comparing them to find the right bookie will ensure you get the most out of your betting experience, whether you bet regularly on the horses or bet exclusively on the biggest sporting events, or even if you just like a small accumulator bet once a week on the football match.

 

Making Your Bets Count: What We Can Do for You

Just starting your betting adventure and need some help? We have numerous articles available which will provide you with the tips and strategies you’ll need to start comparing bookmakers and making winning bets. If you’re looking to start betting on a new or different sport, we have specific guides for your sport of choice that you will want to read before you start your betting. These will give you the helping hand you need, whether for football, rugby, boxing or any other sport. We even offer in-depth information and advice about upcoming sporting events in a variety of sports, so you can be one step ahead of the bookies whatever sport you choose to specialise in.

Ready to start betting? Pick the sports bookmaker that’s right from you from our chart above and place your bets today.

WHY CHOOSE Virgin Bet?

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Our Score:
9.8
Top Highlights:
  • Highly Familiar & Trusted Brand
  • Slick In-play Betting
  • Huge Variety of Markets
Special Welcome Bonus:
Bet £10 Get £20
Free Bets
Get Bonus
What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"Since launching in May 2019, Virgin Bet has gone from strength to strength. The sports betting platform offers daily price boosts, a huge range of markets and a bumper selection of casino games. For such a young sports betting platform, Virgin Bet is surprisingly sophisticated and packed with features and betting opportunities. The refined-looking and intuitive gambling software are especially impressive aspects, while the ability to summon up relevant stats before betting on football matches is another very nice touch."

WHY CHOOSE Mr.Play?

inspirational-image
Our Score:
9.6
Top Highlights:
  • In-play Betting
  • Vast Betting Opportunities
  • Part of a Gambling Portal
Special Welcome Bonus:
Bet £10 Get £15
Get Bonus
What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"Mr play is a solid and exciting place to bet. The range of sporting markets on offer is strong and the sportsbook is just one part of an impressive broader gambling site. As far as betting types and markets are concerned, pretty much whatever you might want to bet on, you’ll probably be able to find an opportunity to do precisely that at Mrplay.com. There is more than traditional betting possible here - such as an option to gamble on an ‘in-play’ basis, as the action is happening."

WHY CHOOSE Bet365?

inspirational-image
Our Score:
9.4
Top Highlights:
  • Operating Since 2001
  • Wide Range of Sports
  • Advanced Betting Slip
Special Welcome Bonus:
Up to £100 In Bet Credits
Bonus Code: TOP10SPORT
Get Bonus
What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"Bet365.com is one of the most successful online sports betting sites. Not only that, but they are also one of the most recognised and well-respected names in the entire industry. The site itself has a very clean and well-designed look to it. Even new players will take comfort in the fact that everything is labeled clearly and it is easy to navigate. Not to mention that the wide range of sports and wagering options will make even the most professional of gamblers smile."

WHY CHOOSE Sky Bet?

inspirational-image
Our Score:
9.1
Top Highlights:
  • Long established spread betting portal
  • Wide Range of Sports
  • Easy-to-use Mobile App
Special Welcome Bonus:
£20 in Free Bets
when you Bet £5
Get Bonus
What Our Expert Has To Say:
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Top 10 Staff
"This online sports betting portal excels in nearly every area, be it its easy-to-use interface, its range of payment methods, and much more. Its major strength lies in its wide variety of sports to bet on - given the massive breadth of sports that Sky broadcasts through its Sky Sports television channels, you are unlikely to be too stunned to see the wide variety in the sports represented on the Sky Bet site. It's a well-recommended bookie to both novices and veterans in sports betting. "

WHY CHOOSE SpreadEX?

inspirational-image
Our Score:
8.9
Top Highlights:
  • Long established spread betting portal
  • Wide range of betting opportunities
  • Offersd financial online trading
Special Welcome Bonus:
Bet £10 Get £20
Get Bonus
What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"Spreadex’s most distinct feature is its offering of sports spread betting and sports fixed odds betting in one place - including each-way betting - without requiring the user to open separate accounts. With financials and casino gambling also catered for, to say nothing of the highly informative support sections of the site, some intriguing promotions and bonuses and an unfussy and functional site design on both desktop and mobile, Spreadex covers all of the obvious bases."

WHY CHOOSE BetBull?

inspirational-image
Our Score:
8.6
Top Highlights:
  • Odds boosts and free bets
  • Chat to fans during live acca bets
  • Leaderboards of top influencers and winners
Special Welcome Bonus:
Up to £100 In Free Bets
& 100% in Odds Boosts
Get Bonus
What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"BetBull isn’t just about your own sports betting enjoyment – it’s also about following what other people are betting on. You can chat with others during in-play bets, and when your bet wins, you can treat yourself to free bets, acca insurance, and odds boosts on the betting bonus wheel. The ability to cash out your bet also allows you to retain control. With its community of tipsters and friendly app, BetBull is definitely a good place to open an account."

WHY CHOOSE 10Bet?

inspirational-image
Our Score:
8.5
Top Highlights:
  • Generous welcome bonuses
  • Free weekly bets for members
  • Play casino with your sports balance
Special Welcome Bonus:
50% up to £50
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What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"Have a flutter on football, horse racing, tennis, basketball, greyhounds, and all manner of other sports and competitions at 10bet. The site makes it easy for you to decide on a bet with its free bet calculator, while its promos section puts a big emphasis on free bets. The site also looks and feels good across a variety of devices, and there’s a strong casino section as well. With its free bet calculator and in-play betting, 10bet is a promising choice for any bettor."

WHY CHOOSE 888?

inspirational-image
Our Score:
8.3
Top Highlights:
  • Easy-to-use Bet Calculator
  • Quality Customer Service
  • Huge variety of betting options
Special Welcome Bonus:
100% up to £100
First Deposit Matched
Promo Code: TOP100
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What Our Expert Has To Say:
inspirational-image
Top 10 Staff
"If the 888 name has an air of familiarity about it, there's a good reason for that. It's a name that has adorned various gambling sites due to the reach of 888 Holdings, which was formed back in 1997. 888sport is the sports betting arm that launched more recently in 2008, and you can rest assured that the Midas touch of 888 has indeed been extended to 888sport. A pleasing variety of sports markets is available through 888sport, which also offers impressive customer service."