Choose from the best online UK bookmakers
With so much happening in the Premier League and beyond - betting on games, transfers and managers - there are plenty of opportunities to bet on football each Saturday and there are dozens of bookmakers to pick from, so it’s important to make sure you make the right choice before placing your bets. The right choice depends largely on your personal needs and preferences - the types of bets you want to place, the leagues you want to bet on and more - so make sure the bookie you ultimately choose is the one that fits your needs. Check that the price you are getting is the best around and take advantage of the amazing offers and promotions that each bookie will be offering. We’ve got a huge selection of reviews for all of the best football betting sites out there, so check out our reviews section to see great betting offers.
There are many factors that make a good football bookmaker, and it’s important to examine each one before making your choice.
A betting platform which is widely used and reputable is generally known as such because it is a safe place to stake your hard-earned money. A good reputation usually comes from good customer care and consistent service along with repeat customers.
In this day and age, it’s incredibly important to make sure that any place that handles personal information and banking details is safe and secure. While no site can promise 100% safety, sites that adhere to stringent regulations and employ services like Secret Sockets Layer (SSL) protocol are more likely to store your information safely and securely.
One key to feeling like a valued customer at a sports betting site is the consistent availability of promotions. These promotions may be ongoing or for specific events or sports. Make sure that the site you’re thinking of joining has promotions that apply to your favourite sports betting markets.
A no-brainer: your betting site of choice should offer a wide range of football betting types and markets. These include card markets, first and anytime goalscorers, halftime markets and more.
There are many leagues to bet on when it comes to football, including the ever-popular Premier League. There are also large events to wager on, including league finals and, of course, the World Cup.
If football betting is your priority, the bookmaker you choose should offer consistently good odds on football matches. Many sites offer guaranteed odds. Compare the odds offered on particular matches across different sites.
To explore each of these factors more in depth, read our article about what makes a good football betting site.
As the betting industry grows, football-based betting is expanding and now, with so many markets and options available to the punter, it can look a bit of a quagmire if you don’t know what you’re looking for. For newcomers to betting and betting on football, it is probably wise to ease yourself in, looking at the easier-to-navigate markets unless there is something very specific that you want to bet on.
There is a wide range of football betting markets from which to choose. Read on for more details on each.
The most common betting market and the simplest - betting on the winner of the match is always going to be the most popular form of football betting. The results are simple: if you get the result right, you win; if not, you lose.
Using a ‘No Bet’ market effectively eliminates one of the results from the betting, with the most common being the ‘Draw No Bet’. In this market, if the result is a draw, then the bet would be voided and you would get your stake back.
The HT/FT market requires the bettor to choose the result at both halftime and full time. This gives generally much larger odds and can be useful for increasing odds when betting on fast or slow starters.
The Double Chance market gives us a win if either of two results occurs. Most often we talk of taking a team on the double chance as meaning we would win our bet if that team wins or draws, although we can also do a double chance that either team wins, with a loss only coming about if the game is drawn.
For those more interested in individuals, the first goalscorer (FGS) or anytime goalscorer (AGS) markets are the place to go. In the former, we win if our selected player scores the first goal of the game, while the latter wins if that player scores at any point in the game, with the odds reduced accordingly.
Both teams to score is becoming one of the most popular betting markets. It gives us two options of either ‘Yes’ or ‘No’. Picking ‘Yes’ means we need both teams to score during the match, and ‘No’ means we are expecting a clean sheet from one or both of the sides. This is often combined with the match winner markets for increased odds.
When we are expecting games to be particularly low or high scoring, we can use the goals over/under markets. We simply need to choose whether the game will have over or under a certain number of goals, with the most common being over/under 2.5 goals. In that example, if the game has 3 or more goals, the over wins, while if it has 2 or fewer, the under wins.
If we fancy an exact number of goals in a game, then we can also bet on that using the exact total goals market. We can also do this for individual teams within a game as well, predicting the total goals scored by that team on their own.
Betting on the correct score gives very long odds, due to the vast number of options available. Here, we are betting on a precise final scoreline, which must be spot on in order to win.
In handicap betting, one team is given a head start of a certain number of goals, and we are betting on the result of the game with that initial handicap applied. This can give us the chance to bet on heavy favourites or underdogs with the playing field levelled and the odds closer to evens.
A new market to gain significant interest revolves around cards. We can bet on certain players to be booked, a red card to be given during the match or a team or game’s cards to be over/under a certain level.
Another fairly modern betting phenomenon is betting on corners. We can bet on the total corners for a game or for a team, while we can also bet on which team will win the race to a certain number of corners.
Normally when we think of football betting we think of betting on the final result, but it is becoming popular to bet on some halftime markets as well. This can include the halftime result, correct score or total goals, as well as many others.
The longest odds you can generally get for a football match is using the scorecast markets. It is tough to find a winner, as to win these bets you need to find both a goalscorer (either first or anytime) and the correct score, meaning we are combining two of the markets that offer the longest odds in football betting.
As well as the traditional betting markets, lots of football betting sites are now offering bespoke betting options with features like ‘Request a Bet’, meaning we can combine several match outcomes into one big bet. By using a bookie’s social media platforms we can pretty much request odds to bet on anything in the modern betting universe!
Every bookmaker around will offer odds on football events and so it is worth shopping around and finding the best price rather than being completely loyal to one bookmaker, with the majority offering large signup bonuses to boot, meaning it really does pay to look around before placing your bet.
The inspiration for your bets can come from a number of sources – sometimes purely a gut feeling can bring you to a team or result, while it usually does help to have a look at some relevant statistics before investing too much money on a market. Always look out for the latest injury/suspension news and team reports before staking, as the absence of certain players can harm a side’s chances (and hence their odds) quite dramatically. And make sure to read up on major events like in our 2018 World Cup Guide.
With so many markets available, it’s worth having a go at a variety in order to find those that give you the most success. Generally, most punters find they are better at finding winners using specific markets which suit the way they choose their bets, so it’s a good idea to have a look through and try each one out to find out which is the market for you. Whether it is card markets or total goals, there is sure to be a market just right for you and your style of betting.
Betting with value means finding a bet whose odds are larger than they should be based on what you think the probability of an event happening is. For example, if you think Man Utd have a 50% chance of winning and their odds are 2/1, then you have a good value bet, as you are more than doubling your money with a win, so you would come out on top over a longer period of time. Looking for value in your odds rather than simply betting on your favourite for the event every time is the best way to ensure long-term success with your betting.
There are scores of football betting sites out there, all of them offering odds for the majority of football matches and markets. Therefore it’s a good idea to try out plenty of different bookmakers and compare the odds being offered between them before placing your bets. The difference between odds for the same event can be larger than you’d expect between bookmakers, so comparing odds before betting is vital for long-term profitability.
Understanding how odds work is crucial for winning at football betting in the long term. By knowing what the odds of an event mean, we can work out our potential returns for our bet and the implied probability of the event happening, and in the end work out whether we have a good bet.
Fractional odds are the traditional format seen in Britain synonymous with horse racing betting. The simplest forms are odds like 2/1, 3/1 or 4/1, and so on. The left number is the profit you would make if you used the right number on as a stake. For example, if the odds are 2/1 and you bet a stake of £1, you will get £2 back as profit as well as your original stake amount.
Decimal odds are presented in the format of a number, usually with one or two decimal places. With decimal odds we can work out the total we would get back, including our stake, by multiplying our stake by the decimal odds. For example, if the odds of an event are 4.5 and we bet £10, we would get a total return of £45, including our original stake.
Whether you prefer fractional or decimal odds is a personal preference, and bookmakers will usually offer us the option of using either when we place our bets.
We can easily convert between the two:
To convert fractional to decimal odds, simply divide the left-hand number by the right-hand number and add 1.
For example, with fractional odds of 9/2, divide 9 by 2 to get 4.5, then add 1 to make decimal odds of 5.5.
We can work out the implied probability of an event happening whether using fractional or decimal odds. To work out the implied probability from decimal odds:
Probability = 1/decimal odds*100
For example, if the decimal odds are 5.5, the probability = (1/5.5)*100 = 18.2%
To work out using fractional odds:
Probability = right hand number/(right hand number + left hand number)*100
For example, if the fractional odds are 9/1, the probability = 1/(9+1)*100 = 10%
If we think the chance of an event happening is greater than the probability implied by the odds, then we have a good value bet.
The best bookie is generally the one offering you the best price on the specific bet that you want to make; however, it is useful to have a few favourites to save time, and you will probably find some of the larger and more reputable bookmakers will reward you for your loyalty with extra offers and bonuses.
When we are looking at which bookmaker to use, the first thing that tends to stand out is the bonuses being offered when signing up. Most bookmakers will offer some sort of bonus when joining, so it is well worth having a look at what each has to offer before picking the best football bookmaker for you.
While an excellent signup bonus can tempt us in, it is the special offers available every day that keep us betting with a bookmaker. Each bookmaker has something different to offer, ranging from bonuses on our accas to weekly free bets or price boosts. It’s well worth having a look to see what each football betting site has to offer before picking your bookies and placing your bets.
While betting was traditionally done before a match started, the advent of online betting has allowed us to bet on live action with constantly changing and evolving odds. Different bookmakers will offer different levels of in-play coverage, while others will also offer the opportunity to watch the action as it happens through their live streaming services. If betting in-play and following the action live is of interest to you, take the time to have a look through at which bookies offer the best in-play coverage.