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Sports Betting UK
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Top 10 Best Virtual Sports Betting Sites of 2026

Maximise your sports betting experience

  • Fantastic welcome bonuses for virtual sport betting
  • Reviewed, trusted & approved bookies in the UK
  • Compare the best betting sites offering top odds and offers
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18+ Advertiser Disclosure
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Our #1 Bookmaker
9.9
Our Score
Welcome Bonus
Bet £10 Get £40
in Free Bets
Views (2,712)
Get Bonus

18+ New customers only. Place a £10 sportsbook bet at minimum odds 1/1 (2.0), within 14 days of sign-up and get £40 in Free Bets, valid for 7 days on selected bets. T&Cs apply. BeGambleAware.org

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Great Welcome Offer
9.8
Our Score
Welcome Bonus
Bet £10 Get £30
in Free Bets
Views (676)

New customers online only. Bet a min £/€10 at odds of 1/1 (2.0) or greater across sports or racing within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 Free Sports Bet within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to bet slip. Voided/non-runner bets will not qualify; subsequent bet will be qualifying bet. 7-day expiry. 18+. One per customer. Selected customers only. Full T&Cs apply. Gambleaware.org. Full T&Cs apply.

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Hot & Trending
9.6
Our Score
Welcome Bonus
100% Up To £50
Views (838)

18+. New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. Terms apply. Please Gamble Responsibly. BeGambleAware.org.

9.4
Our Score
Welcome Bonus
Bet £10 Get a £20
Free Bet
Views (73)
Read Review

18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet a total of £10 on any sports at odds of 1.75 or higher. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org

Exclusive Offer
9.2
Our Score
Welcome Bonus
50% Back Up To £50
Views (298)

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £50, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

9.1
Our Score
Welcome Bonus
100% Up To £50
(First Deposit Match)
Views (226)

New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.

9.0
Our Score
Welcome Bonus
Bet £20 and Get £20 in Free Bets
Views (215)

New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Be Gamble Aware. 18+

8.8
Our Score
Welcome Bonus
Bet £20 and Get £30 in Free Bets
Views (95)

New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Be Gamble Aware.

8.7
Our Score
Welcome Bonus
Bet £10 Get £20
in Free Bets
Views (445)

18+. New customers only. Deposit £10+. Opt in, claim & bet £10+ on Any ACCA or Bet Builder (2+ selections) (min odds 3/1 (4.00)). Get a £20 Acca or Bet Builder (2+ selections). Offer ongoing but must be completed within 7 days of claim. Free Bet expires 7 days from claim. No cashout. Full T&Cs apply. gambleaware.org.

8.6
Our Score
Welcome Bonus
Bet £10 Get £30
in Free Bets
Views (72)

18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply.

8.4
Our Score
Welcome Bonus
Bet £40 Get £20
in Free Bets
Views (275)

18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad

8.3
Our Score
Welcome Bonus
100% up to £30
Views (54)

18+. New players only. Opt-in required. Min deposit £20. Offer is 100% bonus match up to £30 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. Affordability checks apply. Terms apply. BeGambleAware.org

8.2
Our Score
Welcome Bonus
Bet £10 Get £40
in Free Bets
Views (357)

New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply.

Did you know? We count the number of views to each bookmaker site every 30 days to give you the most detailed and accurate information.

How To Choose The Best Virtual Sports Betting Site

If there’s one category of sports betting that has gained new heights of popularity and relevance in recent times, it is surely virtual sports betting. It may be based on a random number generator (RNG) weighted to different odds, but virtual sports has also gained considerably in sophistication lately, not least as far as graphics are concerned.

Indeed, you might occasionally forget, when watching virtual sports action on your favourite online sports betting site, that you aren’t observing flesh-and-blood players in an actual stadium.

So, what makes a good virtual sports betting site?

Keep the following factors in mind when choosing between online bookmakers offering virtual sports:

You might understandably presume that no particular site will have a better reputation for virtual sports betting than another, given how ‘new’ this category of betting is.

That’s not quite true, however, as virtual sports have actually had a presence on sports betting portals since the early 2000s. Furthermore, it’s not just the virtual sports betting itself that effectively determines a site’s reputation, but also such factors as the quality of its website design, the standard of its customer service, and ratings and reviews from bettors.

Variety of sports. You’ll know you’ve landed on a good virtual sports betting site when the range of sports you see is scarcely any less generous than the range of real-world sports that you can bet on.

The top online bookies will therefore enable you to bet on the likes of virtual horse racing, greyhounds, cricket, cycling, basketball and so much more. Or perhaps you’re most in the mood for a spot of virtual football, or would like to try your luck on some virtual tennis matches? Regardless, the leading virtual sports betting portals today make it all possible.

Security. Any virtual sports betting site that you choose should keep your personal and financial information firmly locked down and away from prying eyes.

The top sites will use Secure Sockets Layer (SSL) encryption technology; a good sign will be if you navigate to a given site and see a padlock logo in the part of your browser address bar immediately preceding the site’s web address. But it’s also worth checking the site’s privacy policy to inform yourself about what the site does with the data that it gathers from you.

Ease of access. When you head to the virtual sports betting site in question, is it good-looking and easy to navigate, whether you’re accessing it on a desktop computer, tablet or smartphone?

Is it also a straightforward process to find the part of the site dedicated to virtual sports, and to review the various fixtures and betting options available to you? Is the software used for the virtual sports action easy to use and view, or are there technical issues such as freezing?

Customer service. Any good virtual sports betting portal will give you lots of help and information at your fingertips, in anticipation of almost any query that you might have.

Does the specific site, for example, have a frequently asked questions (FAQs) section? Is the terms and conditions page detailed and in plain English? Are there email or telephone contact details for the customer service team, or a ‘live chat’ feature that you can use to communicate with staff straight away?

Types of bets. You’ll probably enjoy a given virtual sports betting site a lot longer if it gives you many different potential ways to bet. You shouldn’t be restricted to having a flutter on who will win a match, for instance, when you could also have the option of betting on such things as the exact score, and how many goals will be scored.

On other occasions, you might be tempted to bet on which of the two teams will score, how many goals the home team will score, or what the score will be at half-time. In that sense, virtual sports betting really is just like real-world sports betting.

Special promotions. Almost all virtual sports betting sites have a ‘promotions’ section that you can browse to discover the latest perks and goodies on offer to bettors. These naturally tend to greatly differ from one site to another. You also probably won’t be able to use all of your chosen site’s promos for virtual sports betting, so it’s crucial to check the small print.

Nonetheless, the best sites tend to offer a wide range of such promos, encompassing the likes of early payout offers, price promises, accumulator promos, money-back offers, and much more. Free bets are also frequently offered by the top sportsbooks, especially to new registrants.

Bonuses. Again, it’s probably the ‘promotions’ section where you’ll see a particular bookie’s bonuses being advertised, although there will likely be a few showcased on the homepage as well.

We all like to get a bit extra in life from time to time. Sure enough, the leading virtual sports betting sites appeal to this with bonuses that you might be able to use on both virtual sports betting and other parts of the site, such as any casino, poker or slot games.

What’s the best strategy for virtual sports betting?

That’s a very deep question! One of the most important things to remember about virtual sports, however, is that it’s not ‘just’ a computer-generated version of real-world sports. That’s because the chances of any virtual sports competitor or team winning are directly connected to the odds the sportsbook presents for that competitor, this being a key factor in how the RNG calculates the result.

So, there’s probably a little less scope for unpredictability with virtual sports than there is for real-life sports. This means it’s good advice to make slightly ‘safer’ bets than you would be tempted to do on real-life sporting events.

Consult our article explaining the basics of virtual sports betting for further reading on the tips and strategy that are likely to bring you success in this increasingly popular betting category.

Are you ready to start your virtual sports betting journey? If so, take a look at our chart above to discover the highest-rated online sportsbooks!

WHY CHOOSE midnite?

midnite site preview
9.9
Our Score
Top Highlights:
  • Easy in-play betting
  • Quickly build big accas
  • Exclusive odds boosts
Special Welcome Bonus:
Bet £10 Get £40
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"There is clearly a big emphasis on appealing to gamers at Midnite, with its in-depth esports markets encompassing categories for Counter-Strike, League of Legends, Dota 2, and more. However, you can also bet on traditional sporting contests here such as English Premier League football, tennis, and basketball. The downloadable mobile app makes it easy to build accas within seconds and to watch sports and esports teams as they play. As for customer service, the site’s staff can be reached via live chat or Discord."

WHY CHOOSE tote?

tote site preview
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9.8
Our Score
Top Highlights:
  • Specialises in horse racing pools
  • Placepot, Quadpot, and Scoop6 bets available
  • Tote Fantasy adds a strategic game element
Special Welcome Bonus:
Bet £10 Get £30
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"Tote is a renowned platform in the UK, specialising in pool betting for horse racing. Established with a rich heritage, Tote offers unique betting options like Placepot, Scoop6, and Jackpot, catering specifically to horse racing enthusiasts. The standout feature of Tote’s service is its commitment to pool betting, where dividends are shared amongst winning bettors. They also provide innovative games like Tote Fantasy and Tote Survivor, which add a competitive and strategic layer to the betting experience. While football betting is available, Tote remains a dominant force in UK and Irish horse racing. The platform is user-friendly, offering mobile accessibility, and provides an iOS app, though Android users rely on the website for full functionality. Tote is ideal for bettors looking for more than fixed odds betting, as it focuses on rewarding exotic bets with potentially larger payouts."

WHY CHOOSE 247bet?

247bet site preview
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9.6
Our Score
Top Highlights:
  • Thousands of global sporting events
  • Extensive selection of pre-match betting
  • A variety of in-play betting markets
Special Welcome Bonus:
100% Up To £50
What Our Expert Has To Say:
Top 10 Staff
"247Bet offers a wide-ranging online sportsbook, providing access to a substantial number of global sporting events. It caters to UK sports enthusiasts with a variety of pre-match and in-play betting opportunities on thousands of weekly events. The sportsbook includes popular sports such as football, horse racing, cricket, and rugby, as well as a variety of others like darts and eSports. The platform is designed to be user-friendly for betting on both desktop and mobile devices, ensuring a consistent experience wherever a user is."

WHY CHOOSE casimba?

casimba site preview
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9.4
Our Score
Top Highlights:
  • Multi-sport coverage focus
  • Pre-match and in-play markets
  • Deep event and market structure
Special Welcome Bonus:
Bet £10 Get a £20
Free Bet
What Our Expert Has To Say:
Top 10 Staff
"Casimba sits within the Casimba Gaming portfolio, which has already defined a clear sportsbook blueprint at group level. The intended shape is familiar to UK bettors: a multi-sport book with pre-match and in-play coverage, a market structure built for fast discovery, and a bet slip designed to keep selection friction low. The emphasis is on functional delivery, clear market grouping, and the kind of UX consistency that matters when switching between fixtures, bet types, and live states."

WHY CHOOSE quinnbet?

quinnbet site preview
productLogo
9.2
Our Score
Top Highlights:
  • Thousands of in-play betting markets
  • Intuitive live scoreboards
  • Intriguing daily and weekly promos
Special Welcome Bonus:
50% Back Up To £50
What Our Expert Has To Say:
Top 10 Staff
"QuinnBet makes a great impression straight away with its smart, easy-to-use interface, and an extensive range of promos for specific sports such as horse racing, football, golf, and tennis – and it keeps on getting better from there. You can also have a flutter on everything from American football to water polo, as well as virtual sports, which are simulated by software. The downloadable mobile app is great-looking and slick to use, too. Finally, there’s also a very informative Help Center with answers to frequently asked questions about opening an account, deposits, withdrawals, and much more."

WHY CHOOSE 10bet?

10bet site preview
productLogo
9.1
Our Score
Top Highlights:
  • Generous welcome bonuses
  • Free weekly bets for members
  • Play casino with your sports balance
Special Welcome Bonus:
100% Up To £50
(First Deposit Match)
What Our Expert Has To Say:
Top 10 Staff
"Have a flutter on football, horse racing, tennis, basketball, greyhounds, and all manner of other sports and competitions at 10bet. The site makes it easy for you to decide on a bet with its free bet calculator, while its promos section puts a big emphasis on free bets. The site also looks and feels good across a variety of devices, and there’s a strong casino section as well. With its free bet calculator and in-play betting, 10bet is a promising choice for any bettor."

WHY CHOOSE easybet?

easybet site preview
productLogo
9.0
Our Score
Top Highlights:
  • Extensive sports betting options
  • Competitive odds across events
  • In-depth pre-match and live stats
Special Welcome Bonus:
Bet £20 and Get £20 in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"EastBet offers an engaging online sports betting experience for UK users, boasting a broad selection of sports, from popular options like football and horse racing to niche markets. The platform delivers an array of betting options with competitive odds, live betting opportunities, and in-depth stats to support informed decisions. EastBet also focuses on a user-friendly layout, providing a seamless betting journey across desktop and mobile devices. Dedicated to safe and responsible gambling, EastBet caters to users looking for variety and simplicity in their online sports betting experience."

WHY CHOOSE matchbook?

matchbook site preview
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8.8
Our Score
Top Highlights:
  • Peer-to-peer betting exchange
  • Wide range of sports covered
  • Active and supportive user community
Special Welcome Bonus:
Bet £20 and Get £30 in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"Matchbook stands out in the UK online sports betting scene with its unique betting exchange model, which allows users to set their own odds. With a strong focus on football and horse racing, Matchbook also features a wide selection of sports and competitive in-play betting options. The platform’s low commission rates make it an attractive option, particularly for value-driven punters. Matchbook also offers tools for odds analysis and market insight, ensuring an informed betting experience. The mobile app mirrors the site’s functionality, giving users a comprehensive and accessible betting option."

WHY CHOOSE lottoland-sports-uk?

lottoland-sports-uk site preview
productLogo
8.7
Our Score
Top Highlights:
  • More than a thousand football markets
  • Strong representation for esports
  • Weekly Bet Club with free bets
Special Welcome Bonus:
Bet £10 Get £20
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"Lottoland may be largely about betting on lotteries, but it also provides an impressive online sports betting portal. Whether you fancy a flutter on the top Premier League and Champions League football fixtures, wish to take your chance on hundreds of tennis markets, or want to bet on lesser-talked-about disciplines such as alpine skiing, biathlon, and waterpolo, you will be well catered-for here. There are also a fair few chances to grab free bets here, and the site is helpful when guiding members through even the basics of sports betting. It is, in short, a bit of an unsung gem."

WHY CHOOSE unibet?

unibet site preview
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8.6
Our Score
Top Highlights:
  • Over 35 sports available
  • Dedicated live betting section
  • Robust customer support
Special Welcome Bonus:
Bet £10 Get £30
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"Unibet is a prominent player in the UK’s online sports betting scene, renowned for its extensive betting options and user-friendly platform. With over 35 sports to choose from, including football, horse racing, and tennis, Unibet offers a rich betting experience. The site features a dedicated live betting section, allowing users to place bets on ongoing matches with real-time updates. Unibet’s innovative bet builder tool enables personalised bets, enhancing the user experience. Additionally, the platform provides a comprehensive statistics section to aid bettors in making informed decisions. Unibet’s commitment to responsible gambling and robust customer support further solidify its reputation in the UK market."

WHY CHOOSE pricedup?

pricedup site preview
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8.4
Our Score
Top Highlights:
  • Comprehensive betting markets
  • Live in-play betting
  • Football and horse racing focus
Special Welcome Bonus:
Bet £40 Get £20
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"PricedUp is a UK-based online sportsbook established in 2024, built around simplicity, reliability, and variety. The platform offers a broad selection of betting markets covering football, horse racing, tennis, golf, and more, all with competitive odds. Users can also enjoy live, in-play betting. The site emphasises safety, responsible gambling, and 24/7 customer support, ensuring a secure environment for all bettors. By combining comprehensive market coverage with real-time in-play betting, PricedUp positions itself as a modern, all-round destination for UK punters."

WHY CHOOSE dream-vegas?

dream-vegas site preview
productLogo
8.3
Our Score
Top Highlights:
  • 24/7 online sports betting
  • Premier League and Champions League
  • Singles, accumulators and multiples
Special Welcome Bonus:
100% up to £30
What Our Expert Has To Say:
Top 10 Staff
"Dream Vegas operates a UK-focused sportsbook, featuring a straightforward, event-led layout. Football is the main focus, with dedicated pages for the Premier League and Champions League featuring outrights on the title, top four, and relegation, as well as match markets such as winner, correct score, goals over/under, and goalscorer options, alongside live prices during the game. American football, tennis, and motorsports each have their own sections with outright, match, and player-specific markets, supported by live in-play odds. A central in-play hub lists all current events with fast-updating odds and statistics, and access is available 24/7 from mobile, tablet or desktop, backed by safer-gambling tools. Overall, Dream Vegas presents itself as a football-led, UK-centred sportsbook built around familiar competitions and straightforward market selection."

WHY CHOOSE betmgm?

betmgm site preview
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8.2
Our Score
Top Highlights:
  • New to the UK market
  • Comprehensive in-play options
  • Extensive pre-match markets
Special Welcome Bonus:
Bet £10 Get £40
in Free Bets
What Our Expert Has To Say:
Top 10 Staff
"BetMGM is not just another sportsbook; it's a comprehensive betting and gaming platform. From a rich array of pre-match and in-play markets to specialised offerings in horse and greyhound racing, BetMGM knows how to keep sports enthusiasts engaged. What sets BetMGM apart is its commitment to responsible gaming, providing a suite of tools to help players stay in control. Add to that a 24/7 customer support team, and you have a brand that's not just about betting but about creating a holistic gaming experience. All of this comes from a brand that is part of MGM Resorts International, a name synonymous with entertainment globally. So, whether you're a casual bettor or a high-stakes player, BetMGM has something for everyone."