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18+ New customers only. Place a £5+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Bets + 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £20 free bet. Minimum odds on qualifying bet 1/1 (2.0). Only deposits via debit cards will qualify. Full T&Cs Apply. +18 years. New Players Only. gambleaware.org
18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.
New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply.
#ad. 18+. Gamble Responsibly. gambleaware.org. T&C Apply. Play Responsibly. Full Terms Apply. - Full Terms Apply
Invitation only. New accounts only. Min Deposit £20, 50x Wagering. Claim offer within 7 days, bonus expires after 30 days, debit card or instant bank payment only. Game contributions vary, max. stake applies. 18+. GambleAware.org
18+. New Players Only. Min. £20 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Wagering Required on Bonus Spins: x15. Terms and Conditions apply.
Casino Bonus: Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | T&C's apply | Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings.
New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
18+ gambleaware.org. Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused.
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
18+. New players in GB only. 100% deposit bonus up to £50. Min. deposit: £20. Max Bonus wins: £500. Max bet with active bonus: £2. Wagering requirement: 30x sum of deposit + bonus. 50 Free Spins on Book of Dead only. Winnings from Free Spins credited as real money with no wagering requirement. Maximum Free Spins winnings: £100. Game restrictions apply. Games contribute differently when wagering a bonus. First deposit only, no expiration date. Deposit bonus expiration: 30 days if not wagered. Free spins expiration: 3 days. One bonus per person/address/device/IP. Own payment methods only. www.gambleaware.org Full T&Cs apply.
Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £70 plus £20 Casino Bonus. UK 18+ Full T&C apply. Always Gamble Responsibly.
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. Click for T&Cs. GambleAware.org | Please gamble responsibly
New bettors; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
18+ New customers only. Opt in and bet £10 on sports (odds 2.00+) within 7 days. Get 4x£10 & free bets for set markets + a £10 Big Bass Splash, 40x wagering, to redeem max £250. Rewards expire in 7 days. Click for T&Cs. GambleAware.org | Please gamble responsibly.
Did you know? We count the number of views to each bookmaker site every 30 days to give you the most detailed and accurate information.
With so many choices in the best betting sites market, and similar but slightly different offerings available, picking the right bookmaker can seem like a minefield. One of your primary considerations will be which site consistently offers the top odds among the top 20 betting sites UK. However, other factors such as signup bonuses, best betting apps, new sign-up offers, and regular promotions, along with the look and feel of the site and the customer service they provide, are also crucial.
The best betting sites cater to all your needs, whatever they may be. To choose the right bookmaker for you, use our site to do some research first. This will give you everything you need to make an informed decision about which is the right bookmaker for you. Hopefully, you will have an idea of what you want from your best betting apps, so the next step is to compare the top 20 betting sites UK using the wide-ranging reviews on offer.
Our team has experienced the vast majority of the best betting sites available in the UK, rating them based on several important factors, including:
You can even find articles with tips and tricks for online betting.
A good bookmaker must go beyond just odds. Here's what defines the best betting sites in the UK:
Deposit bonus: Among the top 20 betting sites UK, the biggest immediate incentive to joining up with any bookmaker is their deposit bonus. Many of the best betting sites will double your original deposit, giving you extra money to play with and a significant head start.
Promotions: Along with their initial deposit offers, many of the best betting sites offer ongoing promotions. Some are available all the time; others are specific to major events. Some sites even offer free bet tokens to existing members based on loyalty. The top 20 betting sites UK provide promotions across various sports, ensuring you find relevant offers.
Range of markets and sports: If you have a particular sport you want to bet on, choose one of the best betting sites that provides deep coverage of that sport, including a variety of betting markets across games and leagues.
Odds: To be worth your time, a bookmaker must offer competitive odds. The top 20 betting sites UK consistently deliver some of the industry's best odds, ensuring strong value for your bets.
Customer service: Often overlooked, customer service can define your experience. The best betting apps provide responsive support channels such as live chat, email, and detailed FAQs.
Deposits and withdrawals: Top betting sites offer fast, flexible, and secure payment methods—from bank cards to PayPal and other e-wallets.
Choosing the right bookmaker depends on your style of betting and personal preferences. Here are some key criteria:
Reputation, licensing, and regulation: Any reputable online bookmaker is licensed by the UK Gambling Commission. Playing on the top 20 betting sites UK ensures you are betting on a regulated, secure platform.
Ease of use and interface: User-friendly design helps you find promotions, odds, and in-play betting options effortlessly. The best betting apps deliver a seamless experience.
Sports and events covered: The best betting sites don’t stop at football and horse racing. If you’re into esports, niche sports, or international events, make sure your bookmaker covers those markets.
Variety of betting options: Today’s bettor wants flexibility. Look for platforms offering:
Mobile performance: With events happening 24/7, mobile access is key. The best betting apps replicate full sportsbook functionality, allowing bets on the go.
Payout speeds: Top betting sites UK ensure fast processing, especially for e-wallet withdrawals, with some processing in under 12 hours.
Beyond standard bet placement, many of the top 20 betting sites UK provide enhanced features to improve user engagement and decision-making. These may include:
Cash-out options: Close your bets early to lock in profit or minimise loss.
Partial cash-out: Control how much of your stake you withdraw early.
Betting tips and insights: Get expert predictions and betting suggestions.
Detailed stats and analysis: In-depth pre-match or in-play data to inform smarter bets.
Bet builders and live visualisers: Customise your wagers with multi-leg markets.
These tools elevate the betting experience and are especially useful for live betting and high-stakes punters.
When it comes to sports betting, odds determine your potential returns. The best betting sites in the UK are known for offering consistently competitive pricing across major sports and markets. Key elements include:
High-value odds on popular markets like football, horse racing, and tennis
Price boosts and enhanced accumulators for major tournaments
Early payout offers when your team gains a lead
Look for sites that offer strong odds across both mainstream and niche sports, not just during headline events.
The best betting apps and online platforms offer various payment methods to suit different preferences and ensure seamless transactions:
Debit cards (Visa, Mastercard) for straightforward banking
E-wallets such as PayPal, Skrill, and Neteller for fast, secure payments
Apple Pay and bank transfers for additional flexibility
Make sure to check:
There is no ‘one size fits all’ approach when selecting the right bookmaker. Some bettors want the best odds on football. Others want niche sport coverage or daily promotions. Our in-depth reviews of the best betting sites help you:
By comparing the top 20 betting sites UK, you get a betting experience tailored to your goals.
Just starting your betting journey? We’re here to guide you with:
Pick from our list of the best betting sites UK and place your bets today.
AI was used in the creation of this content, along with human validation and proofreading.
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