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Ladbrokes at a Glance

  • Top highlights: A broad variety of sports and markets on which to bet; allows easy use of both online and offline gambling amenities
  • VIP or loyalty programme: Yes
  • Other offerings: Casino, live casino, bingo, poker, lotto
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18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

About Ladbrokes

Ladbrokes is a long-established name in the UK gambling market; the company was founded in 1886. Today, the company offers a big breadth of gambling opportunities - including casino, bingo and, of course, sports betting.

Ladbrokes recently expanded the reach of its operations outside the UK by acquiring the Australian site in 2013 and then Betstar in 2014. However, Ladbrokes is London-headquartered and remains very much focused on the UK and Europe.


It's obvious what you should do if you want to see what promotions Ladbrokes is running: click the ‘Promotions’ tab along the site's header! We did exactly that and were pretty impressed by both the quantity and variety of promotions listed on the subsequent page.

In fact, the offerings were among the most exciting we have seen on a range of sports betting sites. You are especially lucky if you are a football fan; there's a separate tab, titled ‘Football Coupons’, where you can bet in ways that can further boost the usual winnings.

Sports Betting Types and Betting Markets

Many different sports are covered with the betting opportunities that Ladbrokes offers. We have seen a broader selection elsewhere; however, we expect that many sports betting enthusiasts will be delighted to know the choice at Ladbrokes includes:

  • American football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Football
  • Formula One
  • Golf
  • Horse racing
  • Motorsports
  • Rugby league
  • Rugby union
  • Snooker
  • Tennis
  • Winter sports

There are plenty of less mainstream sports in Ladbrokes' coverage, too - and there is a decent range of ways to bet on various sports. An entire section of the website is dedicated to in-play and streaming options, while accas betting is also possible.

Betting Coverage

Ladbrokes has great coverage for in-play bets

If your tastes in sport are rather leftfield, you might find that Ladbrokes has omitted your favourite sports from its 'A-Z SPORTS' list, so you would need to look elsewhere to bet on those relatively unconventional sports.

However, the coverage of sports with fairly limited fan bases remains decent on the Ladbrokes site. For example, it's possible for you to choose from:

  • Badminton
  • Bowls
  • Darts
  • Gaelic football
  • Greyhound racing
  • Handball
  • Hurling
  • Ice hockey
  • Motorcycling
  • Volleyball

The choice of sports isn't quite as broad if you only look at the in-play and streaming options. Nonetheless, many widely-supported sports remain covered. The sports on which you can make in-play bets include, but are certainly not limited to:

  • Football
  • Tennis
  • Basketball
  • Golf
  • Badminton
  • Ice hockey

Software and Graphics

Much of the website is resplendent in red and white, reflecting the familiar brand colours of Ladbrokes. In fact, it all looks very much as slick as the front and layout of a high street Ladbrokes betting shop - and the website is delightfully simple to navigate, too.

Much of the smoothness of the site's interface could be attributed to the use of software from Orbis Technology. This software underpins the site's sports betting platform, which usually runs without hiccups and even offers a pleasing experience on mobile devices.

Extra Value

Easily find Ladbrokes' bricks-and-mortar shops with its Shop Locator

One of our favourite aspects of the user experience with the Ladbrokes site is how effectively it complements routine usage of the bricks-and-mortar betting shops operated by the same company. Unsurprisingly, the site has a "Shop Locator" to make it easy to find the closest one to you.

Imagine, for example, if you were using the Grid app offered by Ladbrokes. You could place a bet in a shop and track that bet in the app, then recall your previous bet once you are on the website and wondering how to further develop your betting strategy.

Loyalty or VIP Programme

Ladbrokes runs "The Grid", a loyalty scheme with which players can win various prizes. Those include free bets and money back offers. If it is football or horse racing betting on which you would like money back, you can only get it if you are a member of the Grid.

For iPhone, iPad and Android devices, Ladbrokes also offers a Grid app that can prove especially useful if you often place bets in Ladbrokes shops as well. For example, it lets you use your device's built-in camera to read bet slips, and so keep track of your bets.

Other Offerings

Take a break from sports betting with Ladbrokes' live casino

Ladbrokes has an undoubtedly prestigious name in the gambling space - and it confidently lives up to this reputation with its gambling offerings outside sports betting.

In the Ladbrokes site's casino section alone, you can peruse a large games selection that includes slots, table, card and poker titles. There's a separate section for live casino games where you can see the dealer, while the bingo and lotto sections are worth perusing, too.

Deposit/Withdrawal Methods

Seeking to deposit some money? Here is the choice of methods for doing so:

Payment Method Fee Processing Time Minimum Deposit
Neteller None Instant £10
Skrill None Instant £10
Bank Transfer None 1-5 days £10
PayPal None Instant £10
Paysafecard None Instant £5
Prepaid Cards None Instant £5

*Current as of January 2018; please check Ladbrokes’ website for updates

Payout Policy

Making withdrawals can also be straightforward due to this kind of choice:

Withdrawal Method Fee Processing Time Minimum Withdrawal
Neteller None Up to 48 hours £10
Skrill None Up to 48 hours £10
Bank Transfer None 1-5 days £10
PayPal None Up to 48 hours £10
Paysafecard None N/A N/A
Prepaid Cards None 3-5 days £5

*Current as of January 2018; please check Ladbrokes' website for updates

Customer Support

In the UK, you can reach Ladbrokes' customer support team by phone on 0800 731 6191. The company's website also features an online form through which to email a message.

Who Can Play?

Countries from which players can utilise the sports betting opportunities on Ladbrokes' UK site - with only a few limitations, as specified below - include:

  • United Kingdom
  • Isle of Man
  • Jersey
  • Republic of Ireland
  • Australia
  • Azerbaijan
  • Barbados
  • Belgium
  • Cayman Islands
  • Germany (except bets on horse racing or greyhound racing or exchange bets)
  • Ghana
  • Gibraltar
  • India
  • Lebanon
  • Malta
  • Mauritius
  • Netherlands (but, in Holland, only bets on horse racing or greyhound racing)
  • New Zealand
  • Nigeria
  • Seychelles
  • Spain
  • Sweden
  • Trinidad and Tobago
  • United Republic of Tanzania
  • British Virgin Islands


The British Gambling Commission licenses Ladbrokes Betting & Gaming Ltd. Meanwhile, the Gibraltar-based Ladbrokes International Limited has received a licence from the Government of Gibraltar and is subject to regulation from the Gibraltar Gambling Commissioner.

Bottom Line

Even online, Ladbrokes backs up its reputation as an exciting one-stop shop if you have a range of sports betting tastes that you want satisfied. The choice of sports is good, and you can bet on them in various ways - including when a game is live or you are on the go.

Our Expert Gevin Image

Gavin Lenaghan

Gavin writes on a wide range of subjects, including articles and reviews about online casinos, slots, bingo, poker, and sportsbooks. He has considerable expertise in the games, customer service, and other aspects of today’s leading gambling and betting portals.

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